Why few U.S. consumers use time-of-use energy prices

September 14, 2012 at 2:53 pm

Time-of-use (TOU) prices have been around for decades, but so far U.S. customer adoption has been slow. However, U.S. policymakers are now eager to promote TOU pricing for electricity since this strategy has been proven to promote energy efficiency. Also, customers like TOU prices — when they are voluntary.

What’s a regulator to do?

Having worked on this issue for 30 years, I see four main barriers to implementing TOU prices that customers like.

Full post: Why few U.S. consumers use time-of-use energy prices, and how utilities can correct that

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Entry filed under: consumer benefits, dynamic pricing, states, Utilities. Tags: .

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