Time-of-use prices: Arizona consumers vote with their wallets

June 23, 2012 at 12:58 am

Lower-cost off-peak energy prices can save money — but do consumers care enough to alter their energy consumption habits in response to price signals? Apparently so, according to a new case study from the Association for Demand Response and Smart Grid.

This case study focused on time-of-use prices offered by Salt River Project in Arizona. Over a quarter of residential customers (nearly 300,000 households) chose to participate in SRP’s TOU programs. SRP also offers prepaid service, with over 100,000 participants.

Here are the big lessons SRP learned from over three decades of experience with offering residential TOU and prepayment service…

Full post: Arizona consumers vote with their wallets on time-of-use prices

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Entry filed under: consumer benefits, Utilities. Tags: , , .

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