Time-of-use electricity pricing: most U.S. consumers want it

October 6, 2011 at 9:17 pm

U.S. policymakers are struggling with how rapidly to make time-of-use prices for electricity widely available. So whether consumers really want this option is a key concern.

Apparently, consumer interest is high. In a recent market research survey, Zpryme found that 73.4% of respondents indicated interest in time-of-use pricing. And for “high tech users” that number was even higher: 82.9% — five out of every six people…

Full post: Most U.S. consumers want time-of-use electricity pricing

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Entry filed under: consumer benefits, dynamic pricing, pilot projects, Research.

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