How NOT to do data privacy: Lesson from LinkedIn

August 15, 2011 at 6:59 pm

Many people use LinkedIn as a professional social network. But how many of us knew that, in June, LinkedIn decided to automatically include users’ names and photos in ads on the site?

Such a “social advertising” strategy can misleadingly imply personal endorsements by people you know, and be construed as a privacy invasion. That’s why many LinkedIn users have been complaining loudly and publicly about this practice — which only made the company look even worse.

In response, last week LinkedIn backtracked a bit. But the damage to the company’s reputation has been done, and it’s significant.

This incident is an excellent example of how any company that gathers customer data — including utilities rolling out smart meters — should not handle privacy.

Full post: LinkedIn shows how NOT to do data privacy

Advertisements

Entry filed under: consumer protection, data privacy, Privacy, Security, Smart Meters, Utilities. Tags: , , , , , .

Many utilities with best customer satisfaction also lead smart meter deployment Study: Consumers will trade information for targeted ads


Posts

August 2011
M T W T F S S
« Jul   Sep »
1234567
891011121314
15161718192021
22232425262728
293031  

Archives

Twitter Updates

Error: Twitter did not respond. Please wait a few minutes and refresh this page.


%d bloggers like this: