How does dynamic pricing benefit consumers?

May 25, 2011 at 5:15 pm

On first glance, dynamic pricing (any electricity price that varies by time of day) may sound more complex than standard flat electricity rates. But in fact, this strategy can help consumers save significant amounts of energy and money. Also, pilot projects and large-scale programs have proven that consumers at all income levels can — and will — take advantage of these opportunities.

Dynamic pricing can include time-of-use rates, critical peak prices, peak time rebates, and hourly prices.

Last week I was part of a team of presenters in a webinar on the consumer benefits of dynamic pricing. Here are some highlights…

Full story: Dynamic pricing: How does it benefit consumers?

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Entry filed under: consumer benefits, dynamic pricing, PUC, Regulation, Utilities.

Electric vehicles: How to provide the power consumers want? New York: Businesses now get dynamic energy pricing


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