Motivating consumers to save energy or cut peak demand

November 19, 2010 at 3:31 pm

There’s been much discussion about what it takes for energy consumers to reduce their consumption or lower their peak demand; what it would take to shift from today’s energy usage behavior to smart energy demand that utilizes the capabilities of smart meters and smart grids.

Might TV or radio public service announcements help motivate people to conserve energy conservation and reduce electricity demand? I asked an expert — and the answer is perhaps, but not by themselves…

Full story: What motivates consumers to save energy or cut peak demand?

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Entry filed under: consumer benefits, demand response, Research. Tags: , , .

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